TUMS: SUPER BOWL 2020
This: 🔵 looks a lot like a TUMS. So we told Americans it was then used it to quantify their stress levels on the most TUMSworthy day of the year, Super Bowl Sunday.
BRAND ENGAGEMENT: COMMERCIAL RELIEF
As part of the digital conversation on Twitter, we offered brands who spent millions of dollars on Super Bowl commercials some stress relief — in the form of fake coupons catered to the commercial’s content.
