LONGHORN STEAKHOUSE

That’s How Steak is Done

Casual dining restaurants all start to feel the same after awhile. But LongHorn Steakhouse is not like the others. With a new creative platform, we gave them a tone of voice and visual identity to call their own.

BRAND MANIFESTO

At LongHorn, there is plenty we don’t know.
We don’t know how to cut corners.
We don’t know how to do things half-ass.
And we certainly don’t know how to make a mediocre steak.
But there is one thing we do know.
We know how to do things the right way.
It’s what we do.
And we do it that way, because it’s what great steak deserves.
We’ve always believed that.
It’s why our guests keep coming back.
Our servers aren’t quick to leave.
And why we obsessed over making the best damn steak…
Every damn time.
We know there are other ways to make steak.
But steak made any other way… isn’t how steak is done.
LongHorn Steakhouse. That’s How Steak is Done.

VISUAL IDENTITY

Director Rob Fiocca

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:30 TVC’S

STEAKISMS

Steakisms are the brands inner monologue. And all it thinks about is steak. These strange anecdotes are brought to you by the fascinating mind of Evan Elberson.