GENENTECH / LUNG CANCER AWARENESS
If That Was You Then
To encourage people who are 55+ and eligible, to get their lungs screened without shame or stigma - we made a campaign that would only resonate with our target audience, depicting the ubiquitous nature of smoking and life in the 70s and early 80s.
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DIRECTED BY FREDRIK BOND
OOH/PRINT
SOCIAL POSTS
All social posts link to screenyourlungs.org where you can take a quiz
to see if you’re eligible for a lung screening.