ADVIL

Prove Pain Wrong

In this campaign, the voice of pain observes humans as they go about their normal, pain-filled lives, in foolish disbelief that they haven’t given up yet.

DIRECTED BY TIM & ERIC

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DIGITAL CONTENT

We then turned all these beautiful stories of people saying ‘shut up’ to pain into bite-sized content for social, creating over 30 unique pieces of content. Here are a few.

FACEBOOK/INSTAGRAM

TWITTER

PINTEREST

TWITCH MID-ROLL