ADVIL

Prove Pain Wrong

In this campaign, the voice of pain observes humans as they go about their normal, pain-filled lives, in foolish disbelief they haven’t given up and taken a back to seat life. With Advil in your arsenal, you don’t have to.

 
 

DIRECTED BY TIM & ERIC

 

As part of this 360 campaign launch, we created a SOCIAL PLAYBOOK for the brand to follow, transforming the character of the films into an internet persona.