MICHELLELIUZZO@GMAIL.COM

KERRYGOLD

Music Behind the Recipes



For Kerrygold’s food lovers, cooking isn’t just a chore, it’s an experience they look forward to. To help spark their natural creativity in the kitchen, we created playlists that synchornize with the rhythm of each recipe.  So when you’re chopping vegetables, you get a fast tempo beat and when you’re waiting for it to bake you get a slow melody. 
PRESS: AdAgeShots





“MUSIC BEHIND THE RECIPES” CASE VIDEO








KERRYGOLD MUSIC ON SPOTIFY
We took Kerrygold’s fan favorite recipes and gave them their own playlist on Spotify for their consumers to listen to while they cook, as long as it takes to make the dish. 
Follow on Spotify








CHEFLUENCERS
We tapped into popular chef-fluencers to get the word out. Each chef put together unique recipes paired with the music that inspired the dish.
Chefluencers + Playlists







To launch the whole thing we started with a cow concert that called the cows to the music. Because cows love music and Kerrygold loves their grass-fed cows.