KERRYGOLD

Music Behind the Recipes



Kerrygold Butter & Cheese are premium products and our consumers are not the average cook, they’re Food Lovers.  For them cooking food is an experience they look forward to, not a chore.  We found that most cooks turn to music to set the rhythm of their kitchen and their creativity.








“COW CONCERT” LAUNCH VIDEO
To announce Kerrygold Music we brought the power of music where the richness of Kerrygold begins, our farms. We used a traditional Irish band to lure the cows in.











KERRYGOLD MUSIC ON SPOTIFY
Just like music, cooking has a tempo and a beat. You start fast with the chopping, you end slow with the quiet hum of the oven and everything else in between. We took Kerrygold recipes and customized playlists that follow the rhythm of each recipe, as long as it takes to make the dish. 









CHEFLUENCERS
We tapped into popular chef-fluencers to get the word out. Each chef put together unique recipes paired with the music that inspired the dish.
Chefluencers + Playlists

KRISTEN KISH

TOP CHEF WINNER

BRAISED SHORT RIB WITH AERATED ALIGOT
Recipe Directions
RIGATONI WITH WALNUTS, BECHAMEL, SAGE AND FRIED SHALLOT
Recipe Directions



ALISON ROMAN
NY TIMES BEST-SELLING COOKBOOK

BUTTERNUT SQUASH AND CHEDDAR GRATIN
Recipe Directions
CHOCOLATE IRISH CREAM PIE
Recipe Directions



JENNER TOMASKA
RISING STAR CHEF OF THE YEAR

LAVENDER, CHOCOLATE AND KERRYGOLD IRISH CREAM TART
Recipe Directions


POTATO AND AGED CHEDDAR PAVE
Recipe Directions



ECD: Susan Treacy
CD: Jeff Cenna
CW: Morgan Vines, Tori Probert, Cassidy Buzin
AD: Michelle Liuzzo